Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
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Published Fri 19 Jun 2026
Sourced update from BBC Sport Football. This page contains a short attributed summary and links to the original publisher.
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Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
This is an attributed RSS summary from BBC Sport Football. World Cup 2026 Hub has not republished the full article text.
